evereverse logotype is based on the section sign: §.
I was always fascinated by this special character on my keyboard, it recalls the math infinite sign:∞ , so with a little coloring is perfect to suggest ever reverse concept.
For an effect comparable to the contemporary use of bold type, early scribes would double stroke letters, hence the section sign was developed from a double stroked letter S.
The letter S is the only one not repeating in evereverse, so it stand s out naturally. All this reasons lead to the definitive design of the logo and I found just awesome to be able to type it from any keyboard.