evereverse

Sometimes to start back from scratches  is mandatory.

At least once in life you’ll be forced to revise your value system. Things won’t look like they used to anymore: what used to be nice turns hideous, right will be wrong and so on.
Luckily enough this could happen quite early in your life. Once set aside the first dismay is easy to see how this intimate revolution creates the perfect set to freely approach everything under a new light.
Looking closer it’s easy to see that the tension between opposites leads often to a compulsory equilibrium. Contradiction is everywhere.
Big theories apart, constantly turning your point of view is a really good practice for a designer: basically it keeps your approach fresh.
If you dig the idea take a look to Whatever You Think Think The Opposite a little refreshing book by Paul Arden, it shows quickly and easily what I kept turning on in my mind for quite a while now: the benefit of taking “bad decision” and practice reverse thinking.
Evereverse started in 2001 when I eventually found myself with my feet on the air and my head on the ground, quit my job at a company, started freelancing, left my home town and did all this typical new millennium things.

This blog is about evereverse, back and forth, upside down, count and recount and all the stuff I love and I like to find paradox into.