Monochromes

four recipes, four colors, four pictures, a book, an event .

The project, explores different perceptions through multiple ways of communication.
Monochromes unfold its message through several key points in the attempt to stimulate the reader’s taste.
As other traditional form of art, food can reflect a people or an age culture.
In the contemporary society, mass-medias provide culture in shining packages, as quick and nourishing as fast food products.
We swallow everything without giving any attention.
Monochromes presents the food in a distort and unrecognizable form as a warning of the poor respect and  consideration that we give to it. Monochromes intends to show our difficulty to recognize what can really feed our body and our soul and it tries to lead us to an aesthetic experience, through a path towards the abstraction of pure form.

Monochromes, Italy  2007

I had the pleasure to join Roberto Abbadati (Chef) Giovanna Magri (photographer) and Luca Pedrotti (Graphic designer) in this art book project. Roberto asked me to put on paper the aesthetic concept . The book was presented at FolliFollie store (Brescia, Italy) in 2007 where I took the chance to document the event , the following year was exhibited at Arte Bianca XII 2008 and Eventi Fuori Salore (Mialno, Italy).

  • http://www.thinkless.net luca

    Thanks for the link!