Portuguese living identity. Portugal 2009.

Portuguese living is a rental agency. For this identity I chose to work with a geometric tiled module that recalls the design of azulejos, the typical Portuguese tiles, one of the iconic identity of Portugal, then highlighting specific path intersection I drew the shape of a house icon. Aquamarine is a very fresh color, all its shades suggest immediately a relaxing atmosphere, wind, sea, fresh new approach.

llot : network, identity and website. Berlin 2008.

llot is a great deal of people exchanging information, contacts, skills and experience for professional and artistic purposes : a creative network

llot is a network conceived designed and managed by me and Mr Luca Pedrotti aka thinkless.

llot is an innovative and diverse network of professionals brought together to find imaginative communications solutions through an endless dialogue of cultures, ideas and media. llot consists of creative experts from many areas focusing on projects within the media of their expertise. The result is a diverse network of inventive minds researching sharing and creating.

The name recalls lot : “..a large number or amount; a great deal”, the double L confer a peculiar character, the design is clean, essential with a  strong impact and very versatile to the many area to which the network extends.

Finenco Group, corporate identity. China 2008

Finenco Architects was one of the first Italian Architectural and Design Firms registered in China, and now it is one of the leading companies in the entire Asian area.

During my Shanghais staying, I have created and developed:

logo re brand

Finenco Architects website

Finenco Construction Service website

Brochure

Portfolio sheets

Business cards

Container 12 dance and performing arts. Italy 2008

A container for space creators. Movement defines space, dancing reinvent the space around us and a container is no longer a limited area but a receptacle of art expressions.

Albatrosqwerty identity, sticker. Italy 2000

Jesusboyfriend is fake record label identity created for Albatrosqwerty Italy 2000

Odradek XXI cultural association. Italy 2006

“..At first glance it looks like a flat star-shaped spool for thread, and indeed it does seem to have thread wound upon it; to be sure, they are only old, broken-off bits of thread, knotted and tangled together, of the most varied sorts and colors. But it is not only a spool, for a small wooden crossbar sticks out of the middle of the star, and another small rod is joined to that at a right angle. By means of this latter rod on one side and one of the points of the star on the other, the whole thing can stand upright as if on two legs..”

F.Kafka.

evereverse logotype is based on the section sign: §.
I was always fascinated by this special character on my keyboard, it recalls the math infinite sign:∞ , so with a little coloring is perfect to suggest ever reverse concept.
For an effect comparable to the contemporary use of bold type, early scribes would double stroke letters, hence the section sign was developed from a double stroked letter S.
The letter S is the only one not repeating in evereverse, so it stand s out naturally. All this reasons lead to the definitive design of the logo and I found just awesome to be able to type it from any keyboard.