Jesusboyfriend

Jesusboyfriend is fake record label identity created for Albatrosqwerty Italy 2000

Odradeck XXI

Odradek XXI cultural association. Italy 2006

“..At first glance it looks like a flat star-shaped spool for thread, and indeed it does seem to have thread wound upon it; to be sure, they are only old, broken-off bits of thread, knotted and tangled together, of the most varied sorts and colors. But it is not only a spool, for a small wooden crossbar sticks out of the middle of the star, and another small rod is joined to that at a right angle. By means of this latter rod on one side and one of the points of the star on the other, the whole thing can stand upright as if on two legs..”

F.Kafka.

evereverse logo

evereverse logotype is based on the section sign: §.
I was always fascinated by this special character on my keyboard, it recalls the math infinite sign:∞ , so with a little coloring is perfect to suggest ever reverse concept.
For an effect comparable to the contemporary use of bold type, early scribes would double stroke letters, hence the section sign was developed from a double stroked letter S.
The letter S is the only one not repeating in evereverse, so it stand s out naturally. All this reasons lead to the definitive design of the logo and I found just awesome to be able to type it from any keyboard.